Your story is already there.

You don’t need a better story.
I’ll find the one you’re sitting on.

Bring me the stories, the mess, and the “I don’t even know if this matters” moments. I’ll find the one that does, uncover the message hiding inside it, and turn it into a keynote only you could deliver.

Mine my moment
2-hour Story Mining · Professionally written keynote · Story to stage in 40 days
$2,500 paid in full. Five spots in this round.
Andrea Merrill speaking on stage

You're too close to your own story
to see the moment.

You call it “that thing that happened.”

I hear the turning point.

You think it's a random detail.

I hear the line that makes a room go quiet.

You've told the story a hundred times.

I hear the message you could build an entire keynote around.

That's Story Mining.

You don't come to me with the perfect story. You come to me with your life. I find the moment.

“How was this created by somebody outside me?”
Mel Carr, Founder, Six Figure Chicks

That's what happens when someone finally sees the story you've been standing inside of.

The problem isn't that you
don't have a story. You have too many.

You don't know which moment belongs on stage.

You don't know what's relevant and what's just personal.

You don't know how much to share without oversharing.

You don't know how to connect what happened to you with what you actually do.

And every time you sit down to write the keynote, you either stare at the blank page or end up trying to tell your entire life story. I call it Proximity Blindness: you skip past the story because you assume everybody has one like it. They do not.

That's why I don't ask you to write it first.

I mine it.

2
Hours to find it
4
Stage lengths
40
Days start to finish
20
Years in behavior science
$16,800
Raised from stage for the eWomen Network Foundation — from a 27-min talk
Andrea Merrill delivering the Mine the Moment keynote
Andrea Merrill speaking with a microphone
A full room listening to Andrea Merrill speak
Andrea Merrill with an attendee after the keynote
The math nobody runs

Your keynote isn't just a talk.
It's a revenue asset.

What could one strategically written keynote potentially create inside your business? Move the sliders and run your own numbers.

These are estimates built entirely from the assumptions you enter — scenarios, not promises. But the shape of the math is the point: a keynote either works in the room, or it doesn't.

Your room
One talk, your inputs
$11,700
Revenue from a single keynote
13Hands raised
0.8Clients closed
$2,500What the build costs
Mine my moment
$2,500 paid in full. Your inputs, your arithmetic — nothing here is a promise of results.

Mine the Moment is a $2,500 investment. The goal isn't to get you onto 100 stages. It's to give you a keynote strong enough to make the right rooms understand who you are, what you do, and why they should keep the conversation going after you leave the stage.

The power is in the keynote. Not the performance of it.

Run your numbers. Then ask what the right keynote could make possible.

Give me two hours.
Bring me everything.

The stories you tell all the time.

The ones you rarely tell.

The weird little moments you don't think matter.

The wins. The failures. The decisions. The conversations. The stuff you almost forgot happened.

You talk. I listen differently.

I'm listening for the behavioral shift. The decision. The tension. The before and after. The belief that changed. The moment your audience can see themselves inside your story. And when I hear it? We mine the hell out of it.

And then I turn it
into the keynote.

Not an outline.

Not a template.

Not a Google Doc full of prompts for you to finish later.

I write it.

I take what we uncover during Story Mining and architect it into a professionally written signature keynote built around your story, your message, your expertise, and the audience sitting in front of you. You don't leave knowing what you should write. You leave with it written.

The mining

Two hours, private

No script, no homework, no prep. I ask questions and you answer them. Twenty years as a behavior and trauma professional taught me which questions reach the thing underneath the thing.

The writing

Your keynote, written

I write the talk from what came out of you. Your words, your rhythm, your phrasing, pulled off the recording. You will recognize it, because it is you.

The body

Off the page

Then the Body Memorization System. You learn the talk through its structure instead of holding a manuscript in your head. Behavioral science, not stagecraft.

8
minutes
The TEDx cut. One idea, one moment, no slack.
10
minutes
The opening slot, the pitch stage, the short program feature.
20
minutes
The breakout. The panel. The podcast answer that has to land fast.
40
minutes
The keynote slot. The full arc, the full close, the full room.

This is not four keynotes. It is one keynote, engineered into four lengths. The story stays intact whether you are handed eight minutes or forty, which means you stop rewriting for every stage and start saying yes faster.

Imagine walking into your next room
knowing exactly what you're there to say.

No piecing together three old talks.

No wondering whether your story is “good enough.”

No rewriting the opening the night before.

No trying to sound like someone else on stage.

Your story. Your message. Your keynote.

Only now, someone finally helped you see what was there all along.

Mine my moment

You bring me your life.
I'll find the keynote hiding inside it.

Mine the Moment40-Day Keynote Build
$8,500
$2,500
First five
  • 2-hour private Story Mining sessionYou talk. I find the moment, the meaning, the emotional spine, and the message hiding inside what you have lived.
  • Professionally written signature keynoteI write the keynote from what surfaces. You are not handed an outline to finish yourself.
  • 8, 10, 20 and 40 minute versionsOne core keynote engineered to fit four stage lengths without losing the story.
  • 3 revision roundsThree passes to make it sound and feel the way you sound.
  • A 30-minute feedback call if neededFor when something is faster to solve out loud than in another round of comments.
  • The Body Memorization SystemDelivered after the writing, so you learn the keynote through its structure rather than word for word.
  • 40 days, start to finishA defined beginning and a defined end, not an open writing engagement.
One payment, nothing held back, and no requirement to continue. This is all of it. Five spots in this round.
Yes. Mine my moment.
No homework. No blank page. No trying to figure out which story matters.
You talk. I mine. I write.

What happens when I say yes?

You get your private scheduling link the same day. Book your two-hour Story Mining session and come exactly as you are. Your first written draft lands within 14 days of that session, and the three revision rounds and the Body Memorization System finish inside the 40 days.

No polished story.

No keynote draft.

No homework.

Just you, your life, and two hours with me.

I'll take it from there.

Portrait of Andrea Merrill

The package is new.
The work is not.

If a price drops this far, the fair question is what is wrong with it. Nothing is. I have been paid $8,500 for this exact work, and $8,500 is the number it goes back to.

What is new is the package. I just cut my company down to the only two things I love doing, mining the story and writing the talk. Applications, websites, branding, all of it is gone. This is the first run of what is left.

So here is the trade, plainly. You get all of it for $2,500. In exchange, I get to record the work and use your name and your result when I start selling this at full price.

There is no second round at this price. When the five are gone, the reason for the discount is gone with them.

Let me take these off the table.

“My story is not big enough.”
Every person says this. Every one. The people with the most usable material are the most certain they have none, because they have normalized their own life. I am not looking for drama. I am looking for the moment your thinking changed, and you have several. You filed them under ordinary.
“Am I going to be left holding an outline?”
No. This is the line between me and a workshop, a course, a template, or a prompt. Those all end with you in front of a blank page holding a framework. This ends with a written keynote. That is the deliverable.
“I do not have a stage booked yet.”
That is the reason to do this, not the reason to wait. Nobody books a speaker who cannot say what the talk is. The talk comes first. The invitations come after.
“Will it sound like me, or like you?”
Like you. I am not writing for you, I am writing from you. Every line comes off a recording of your own voice answering questions. That is why people tell me the first draft is unsettling to read.
“I will never memorize 40 minutes.”
Not the way you were taught to. Word for word memorization fails under stage pressure because it has no anchor. My system uses structure, body anchors, and spatial mapping, which is how behavior actually gets learned. The system is mine. The reps are yours, and you will have to do them.
“I do not have time to prepare.”
There is nothing to prepare. Do not write anything, do not outline anything, do not think about it beforehand. Show up and answer questions for two hours. Prepared answers are worse answers.
“What if the personal parts go somewhere I do not want them to go?”
I spent twenty years as a behavior and trauma professional before I wrote a single keynote. I know the difference between a story that has been processed and one that is still open, and I will not put the second one on a stage. You decide what stays in. Always.
“What happens when the 40 days end?”
We are done. You have your keynote, your four lengths, your Body Memorization System, and the work we refined across three rounds. There is no required continuation and nothing is held hostage.
“40 days feels long. Or short.”
It is deliberate. Long enough to mine, write, revise three times, and hand you the memorization system. Short enough that it ends. Open ended writing engagements are how talks die, and I am not running one.
“I don't know which story I want to tell.”
Perfect. You are not supposed to arrive with the answer. That is the entire point of Story Mining — it exists to uncover the moment worth building the keynote around. If you already knew, you would not need me.
“Do I have to write anything before our session?”
No. Come with your life, your experiences, and a willingness to talk. I do the mining and I do the writing.
“What is the refund policy?”
Because Mine the Moment is a high-touch, personalized service, all purchases are final and non-refundable. Dedicated time is immediately reserved on Andrea’s calendar and the custom Story Mining, intellectual work, and keynote development begins upon purchase. Please make sure you are ready to commit before enrolling. If you have questions about fit, reach out before you purchase.

People stop explaining themselves
and start getting booked.

“Skeptical, open, intrigued.” Twenty minutes later: “Skepticism now averted.”
Gabrielle Baumeyer
Signed three clients out of one networking lunch, because people finally understood what she did.
Bronwyn, after an intro rebuild
Real result
$4,000
paid keynote
Dr. Brenda Combs went through this work and was selected for the keynote slot — not a breakout.
Mine my moment
Client case study

Other rooms this work has produced, not yet on the record by name: one 30-minute keynote that generated 82 sign-ups, three clients closed at $50,000 each, a book deal, a Times Square placement, and multiple TEDx stages secured.

Andrea Merrill running a live Mine the Moment session

Who this is for,
and who it is not.

This is for you if

  • You have ten or more years of real expertise behind you
  • You are already in rooms, or you are about to be
  • You are done rewriting the same talk and getting the same result
  • You want one story that works at twenty minutes and at forty

This is not for you if

  • You are still deciding whether you want to speak at all
  • You want someone to invent a story you have not lived
  • You are shopping for the cheapest option rather than the right one
  • You will not do the reps once the keynote is written

You'll have the keynote.
Making it earn is a different problem.

When the forty days end, the talk is written and it is yours. Making it earn — the pitch, the intro, the room, the follow-up — is a separate problem, and Speaker 911 is where I work that with people who want it. Nothing about it is required to finish this.

See Speaker 911

The goal was never a beautiful keynote sitting in a document. The goal is for the right people to finally hear you, and then do something about it.

For now? Let's find the story first.

You already lived the story.
Now let me find the moment that belongs on stage.

You don't need to know which story it is. You don't need to know how to write it. You don't even need to know whether the moment you keep thinking about matters.

That's what you hire me to figure out.

Mine my moment — $2,500
5 spots. 40 days. Your story → your keynote. One payment of $2,500, paid in full.
Mine the Moment  ·  First five $2,500
Mine my moment